Lori grew up in the Texas Panhandle. It will always be home. She loves the people and the community. Lori has been in Amarillo radio 28 years. She started her radio career at the One 91.1 and in the Broadcasting Department of West Texas A&M University. One of the things that her mentor, Dr. Leigh Browning drilled in her head was the pronunciation of W. "It's not dubya, it is double u." Her love for the radio and country began at an early age. She used to sit in her grandmother's kitchen floor. Her grandmother would turn up the radio and get to cooking or baking. Lori was either going to become a chef or on the radio. You know which one she chose. When she's not working she enjoys spending time with her family going to events, concerts, museums and going on road trips. If she has some extra time you can find her curled up with a good book escaping to another world for a bit. If you have any great book suggestions don't hesitate to email her a list.
Lori Crofford
Popular Texas Donut Shop Will Be Opening in Amarillo to Tempt Your Sweet Tooth
Get ready Amarillo, this delicious Texas based donut shop is coming to town!
Texans Are Warned to Immediately Throw Away Popular Dog Food Sold at Walmart
A voluntary recall has been issued for a popular brand of dog food!
Beware of these Creatures When Traveling In or Outside of Texas
Don't bring home these nasty creatures when traveling this summer.
Casey Donahew to Light the Stage at The Lumberyard in Canyon
Casey Donahew returns to the Canyon, for the first time at The Lumberyard.
VIDEO: Texas Couple Shoots at Car With A Baby in the Back Seat
Texas couple shoots at car on Houston highway.
This Amarillo Business Makes the List of Best Places to Work in the US
Amarillo named one of the Best Place to Work.
Don’t Miss the Grand Opening of this New Amarillo Convenience Store
A brand new convenience store is opening in Amarillo.
The Curse Has Recently Been Strong With this Amarillo Building
This building on Bell seems to have the curse!
Own a Beautiful Piece of Canyon, Texas History: The C.R. Burrow House For Sale
A beautiful historic house in Canyon, Texas is for sale.
Check Out These Photos of the Gorilla-Sized Hail that Pummeled Central Texas
Giant hail pummeled multiple counties in Central Texas over Mother's Day Weekend.
Amarillo is Home to One of the Best BBQ Restaurants in the United States According to Yelp!
This Amarillo restaurant is one of the best places for BBQ in the US.
Driving in the Left Lane in Texas? You Might Be Breaking the Law
Do you drive in the left lane?